[ HISTORY ] [ 1. FOUNDER ] [ D. PHILANTHROPY ]
 


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Lever, like many Victorians, wanted his workers to share in his wealth which they had helped create. The squalor of the slums in which most workers lived appalled him and his guiding philosophy was that all men could improve themselves given a fair chance, in decent conditions. Tired of paying heavy port dues for his exports and rent for his factory buildings, he decided to buy a site and build his own factory, with port access and decent housing for his workers at reasonable rents. He would provide them with schools, library, institutes and public buildings which they could use to improve themselves as he had done. In return, they were to prove themselves worthy of all this by following a life of sobriety, thrift and the desire for self-improvement. So was founded Port Sunlight, a model village "neat and cheerful" which fulfilled Lever's desire to share his profits with his workers and combined with his interests in housing reform. (note 2)


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