[ HISTORY ] [ 2. ETHOS ] [ D. PROFIT-SHARING ]
 


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Lever was born into this era of social inequality, self-interest and free enterprise balanced by philanthropists, social reformers and self-help moralists. William Lever was a product of this age, who, when he himself became an industrialist, set out to provide not only utopian quarters for his workforce, but also the moral tone for their lives. He would share his prosperity with his workers. He would harness the skill and invention of the era and the architectural creativity of the Garden Suburb Movement to create the village around his factory paid for and maintained by the company's profits. This in return would create the best of relationships between the company and its employees: they would work hard as it was in their own as well as his interests.


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